なぜ企業はブランド再構築を望むのか？
Is your brand’s image feeling stale and outdated? Are you struggling to connect with your target audience, or worse, being mistaken for a competitor? If so, it may be time to consider rebranding. But, how do you know when it’s time to refresh your branding? The signs may be subtler than you think. Perhaps your […]
Why Did Johnson and Johnson Logo Changes Over Time?
The Johnson and Johnson logo has undergone a significant change over its 135 years in the industry. The company is known for its pharmaceutical and consumer packaged goods products and has been in business since 1886 – making them one of the strongest brands we’ve ever seen. Johnson & Johnson truly has a time-tested legacy, […]
Starbucks Exited In Russia, But The Country Russified The Brand!
In May 2022, Starbucks officially pulled out of its licensed 130 stores across the Russian market. The action took over after other global American brands like Exxon Mobile and Mcdonald’s suspended all their store operations within the country. Yet, a Russian rapper and restaurateur, namely Timur Yunusov and Anton Pinskiy, bought the licensed locations of […]