Most people start their business on a whim and have to scale up quickly. When starting, you need to be able to generate revenue from day one—but that means creating a logo that sells.
Logo design is often the first thing a potential client sees when they view your website or marketing materials. With over 1.7 billion websites on the internet today, it’s essential to get it right.
But you might ask, ‘Does my business need a logo from scratch, or would a template logo suffice?‘ or ‘Which one is should I pick between the two – custom logo vs template logo.
We’ve put together this article to help you decide what type of logo design you should use to create the perfect logo for your brand or business.
Custom Logo Design
A custom logo design is uniquely yours and is meant for business. It’s a logo created by a professional designer based on your needs and preferences.
For example, when designing a logo for your website or your company, designers will use graphic design software like Adobe Illustrator, Adobe Photoshop, and Corel Draw from scratch, so you’ll have the freedom to make it exactly how you want it to look.
No rule or regulation says that you have to use a particular color or font for your logo. You can make the logo colorful and eye-catching, or it can be plain and simple.
It’s always your decision to make!
Most of the time, a customized logo will be more memorable and eye-catching than the average corporate logo, and it doesn’t have the potential similarity to other brands.
Template Logo Design
A template logo design is a ready-made template or a blueprint for creating stunning logos. They are a good way to save time because they contain everything you need to create a logo.
For instance, if you try to generate a logo design, you can simply type in your business or brand name and choose from 1000+ logo templates. It contains all the necessary information about the logo and any accompanying text and graphics.
Some templates come with a sample logo and graphic, and others come with several different logo styles that you can choose from.
These designs are usually used for large amounts of logo designs or repetitive brand identity purposes. They are a helpful tool when creating consistent brand identities as they help streamline the process.
Custom Logo Vs Template Logo For Your New Logo
So how can you tell the difference between a logo template and a custom logo design?
To begin with, the former are made from scratch, whereas the latter are pre-made template logos that you can use as-is without having to tweak anything.
A logo template is a standard design that a company decides to use to identify its brand. It’s a logo to fit a specific business’s needs, ranging from a simple font, a color scheme, or other elements that may be standard across the industry.
A custom template refers to the elements that a company creates specifically for its business. They can vary quite a bit but often represent the website’s overall look, blog, email, or other communications.
But the most significant difference between the two is the extent of customization.
If you decide to go with a template logo, you can choose from thousands of pre-made logos made by someone else. You can use it to get started on a new project and have everything you need in one place.
This will be the most effective option if you’re looking for a quick and affordable way to brand your business. While they are not designed specifically for your brand, you have countless options so you can find one that suits your business.
Meanwhile, the custom logo element is always made for your approval. You can choose the colors, font, shape, graphics, and how it will look on your business cards, website, and others.
The logo design team can even create a character for your brand to be used for your logo.
The process is a bit more complicated than the previous option, but it offers several advantages to businesses. But because of, the time and effort that goes into creating a custom logo tends to be pricier than a template one.
Which is Better For Your Brand?
You’ll need to ask yourself what you are trying to accomplish. Some people might like the ease of using a logo template and letting it do all of the heavy liftings. Meanwhile, others are ready to dive into the nitty-gritty details to create something unique.
Custom logo design is a cost-effective way to create an eye-catching logo that will serve you for a long time. It’s quick and easy to customize your professional logo to fit your brand colors and style, and it’s also cheaper than creating your logo from scratch.
On the other hand, when you hire a template logo designer to create your logo, you’ll be able to choose from a large collection of templates that can look exactly like your competitor’s logos.
So, which is better?
Ultimately, it comes down to preference.
Big- and small businesses used to stick with the same old design and logo in the past because that was the only choice. But in the world of internet marketing, the options are much broader.
Today, plenty of websites allow you to create your custom logo. If you don’t want to spend time and money designing your own logo, it’s probably best to start with a template logo.
But if you’re looking for something unique and original, it might be worth it to get your hands dirty and create a custom logo with the help of a free online logo generator or free logo maker!
For instance, Logo Maker AI is a trusted custom logo creator that lets businesses create unique logos for their brands in minutes! You have complete control of all the elements of your logo, so the results reflect the final branding of your business.
So, what are you waiting for? Start designing your brand and/or brand logo right away!
