Imagine you are a business owner looking to create new logo shapes for your company with or without a help of a graphic designer, or a free logo design generator. You’ve heard that choosing the right logo shape can impact your brand, but you’re not sure why. You’re unsure what shapes are available to you or how to choose the right one for your business.
People often struggle with choosing the right logo shape because they don’t understand how it affects their brand. A logo is more than just an image; it represents your business and brand. The shape of your logo can communicate a lot to your customers, so it’s essential to choose the right one.
Knowing which logo shape is right for your business can be challenging. After all, your logo is the face of your company, and it’s essential to get it right.
In this article, we’ll discuss the different types of logo shapes — from geometric to abstract shapes to naturally occurring shapes — and why they matter in logo design.
We’ll also give tips for choosing suitable basic shapes for your brand. So if you’re overwhelmed by all the choices, don’t worry – you’re not alone!
What is a Logo?
A logo or a logo design is a graphic mark or emblem commonly used by commercial enterprises to identify their goods or services. You can see it on company products, packaging, stationary, and other advertising or marketing of the company.
The purpose of a logo is to create a unique and recognizable identity for a business. A well-designed logo can help customers remember your company and its products, and it can also help build brand recognition, which is vital for companies that want to make a strong impression in the market.
There are many different types of logos, but all of them share one common goal: to create a strong identity for a business.
5 Different Types of Logo Shapes
A logo can come in many different shapes, but some shapes are more common than others. The most common logo shapes are squares, circles, and triangles. However, businesses can also use more unique shapes to represent their brand.
Some of the most popular logo shapes include:
- Square logo
- Circle logo
- Triangular logo
- Abstract logo
- Natural shape
- Geometric logo
- Vertical and horizontal lines
Each shape has its own set of benefits and drawbacks. Let’s take a closer look at each one and examine its shape psychology.
Square Logos
Squares and rectangles are ubiquitous, and for a good reason – they’re versatile and professional. You can use a square logo in various settings, from formal business contexts to casual social media posts. They’re also easy to design and create a cohesive brand identity.
However, a square logo can appear stiff or boring to some of your target audience. If you want to create a more playful or fun brand identity, then squares and rectangles may not be the right choice.
Circle Logos
Circle logos are another popular choice among businesses. They’re often seen as friendly and welcoming, which makes them a good choice for brands that want to appear warm and inviting. Circular shapes are also very versatile, and you can use them in various contexts.
However, some customers see circle shapes or logos as generic or indistinct. A circle may not be the best choice if you’re looking for a more unique or memorable logo to match your brand’s identity.
Triangular Logos
Triangular logos are often seen as modern and cutting-edge. They’re perfect for businesses that want to convey a sense of innovation and progressiveness. They are also straightforward to design, making them a good choice for brands with limited resources.
However, triangular logos can be unprofessional or uninviting to some customers. A triangular shape may not be your best choice if you’re looking for a more conservative or formal logo.
Abstract Logos
Abstract logos are perfect for businesses that want to convey an abstract concept or idea. They’re non-traditional shapes that you can use to represent any type of business imaginable.
However, some customers find an abstract logo difficult to understand or interpret. If you’re looking for a clear and concise logo that’s easy to understand, an abstract shape may not be your best choice.
Natural or organic shapes
Natural shapes are becoming increasingly popular among businesses. They are organic and eco-friendly, making them a good choice for brands that want to convey a sense of environmental responsibility.
You can also use naturally occurring shapes to represent any type of business imaginable.
Geometric logos
Geometric logos are perfect for businesses that want to convey a sense of precision or orderliness. They’re often seen as clean and professional, which makes them a good choice for companies in traditional or design industries.
However, geometric logos can come across as cold or uninviting to some customers. If you’re looking for a more warm and friendly logo, a geometric shape may not be your best choice.
Vertical and horizontal lines
Here’s a quick lesson in logo psychology: How we interpret a logo can vary depending on the shape’s orientation. Vertical lines and shapes symbolize power, bravery, dominance, and advancement, frequently designed dynamically to direct the eye in a specific direction.
A good example of logos with vertical lines is the SoundCloud logo
Horizontal lines are related to peace, harmony, and quickness. In its logo, IBM uses horizontal lines to convey speed and reliability.
Negative space
A negative space logo is a type of logo that uses the space around the subject to create a more exciting and impactful design.
Unlike a traditional logo, which relies on positive space to form the image, a negative space logo uses the background to create the desired effect. Common techniques include reversing the subject’s colors and background or using transparency to give the impression that the subject is floating mid-air.
Negative space logos can be tricky to design, but they can create a truly memorable and eye-catching brand identity when done well.
Why Do Logo Shapes Matter in Logo Design?
When designing a logo, the shape of your logo is just as important as the text or graphics it contains. The right logo shape can help your business create a solid and recognizable brand identity. Here are four reasons why logo shapes matter in logo design:
The shape can affect brand perception.
The shape of your logo can affect how customers perceive your brand. For example, a square logo is often seen as professional and reliable, while a circular logo is seen as friendly and welcoming.
A good example of this is the youtube logo. Every time its rectangular red logo with a play button appears, everyone automatically knows it’s Youtube.
If you’re looking to create a specific brand image, choosing the right shapes is essential.
The shape can convey powerful meaning.
You can use logo shapes to convey specific meanings or messages. For example, triangular logos often convey a sense of innovation and progressiveness, while you can use abstract logos to represent any type of business imaginable.
Choosing the right shape is key if you want your logo to communicate a specific message.
Shape can create design cohesion.
When designing a logo, it’s crucial to use cohesive shapes with the overall design. This helps create a unified and recognizable brand identity for your business. Using similar shapes throughout your branding materials can help customers remember who you are and what you stand for.
Shape is easy to remember.
One of the benefits of using unique shapes in your logo is that they’re easily recognizable. Unlike text-based logos, which can be easily forgotten or mistaken for other brands, unique shapes are instantly recognizable and memorable.
This makes them ideal for businesses looking to create a strong brand identity that will stick in customers’ minds.
Choosing the right logo shape is essential to creating a solid and recognizable brand identity. Consider these four reasons when selecting the shape for your business’s logo.
Logo Shapes Are Important!
There are many factors to consider when choosing a logo shape, but ultimately it boils down to what best represents your brand. If you’re unsure where to start, our website, full of customized logo design templates, can help you create a logo perfect for your business.
The right logo shape can make all the difference for your brand and communicate what you do and how you want customers to feel about your company.
When choosing a logo shape, you must consider your business type, your target market, and what emotions you want your brand to evoke. If you need help creating a logo that perfectly represents your business, we are here to help.
Logo Maker AI will work with you to create a stunning logo that will set your brand apart from the competition. Don’t wait any longer – start designing your perfect logo today!
