Pantone has recently announced their 2023 Color of the Year: Viva Magenta, a bold and vibrant shade that will make a statement in the coming year. Viva Magenta 18-1750 or HEX #BB2649, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
But how can you incorporate Viva Magenta into your own branding and design? Here are a few tips to help you make the most of this vibrant hue:
Use Viva Magenta as an accent color.
It is such a bold and attention-grabbing shade, Viva Magenta works best when used as an accent color rather than a primary color in your design. Try pairing it with neutral colors like black, white, or gray to create a striking contrast, or use it to add a pop of color to an otherwise monochromatic palette. For example, you could use Viva Magenta as an accent color in your logo design, website, business cards, or other marketing materials. Key in the Viva Magenta Hex Code : BB2649 on the color palette of Logo Makerr for the text, slogan, symbol or background of your logo.
Consider the tone of your brand.
Viva Magenta is a brave and fearless color, so it works well for brands that want to convey excitement, playfulness, or youthfulness. If your brand has a more serious or sophisticated tone, you may wish to use Viva Magenta sparingly or opt for a more muted shade of magenta instead. For example, a cosmetics brand might use Viva Magenta as a dominant color, while a financial services company might use it as a subtle accent.
Mix and match with other shades of magenta.
Viva Magenta is just one shade of magenta in a wide spectrum of pinks and purples. Try experimenting with different shades of magenta to find the right tone for your brand. Pair Viva Magenta with pale pinks for a softer, more feminine look, or use deep purple for a more luxurious and sophisticated feel. To create a unique and eye-catching color scheme, you can mix Viva Magenta with other colors in the Pantone palette.
Use Viva Magenta to add visual interest.
Because it is such a vibrant color, Viva Magenta can help add visual interest and depth to your designs. Try using it as a background color, or incorporate it into patterns or textures to create a dynamic and eye-catching effect. For example, you could use Viva Magenta as the background color for your website or as a gradient in your logo design.
Consider the context in which your design will be viewed.
Viva Magenta is a bold color, so it may not always be appropriate in every context. For example, it may not be the best choice for a professional business card or a formal invitation. Think about the context in which your design will be viewed and use Viva Magenta accordingly.
By using Viva Magenta in your branding and design, you can create a bold and unique look that will help your brand stand out from the competition. Here are a few logo examples created by real users on Logomakerr.AI of how Viva Magenta can be used in logo design:
As a leading logo maker who deals with trending color on logos, we are excited to introduce the new Viva Magenta logo. This bold and vibrant color is sure to make a statement in the coming year, and we can’t wait to see how our clients incorporate it into their own branding and design.
